Close to ABN AMRO Open

How do you prepare 110,000 tournament visitors for ABN AMRO open? How do you engage them with your brand and get to know them better?

With the Close app, for the third time in a row we will provide all visitors to the ABN AMRO Open with the ultimate customer experience before, during and after the tournament. 

The collaboration with Rotterdam Ahoy, Ticketmaster and Close is of great value. It allows us to jointly approach every visitor with hyper-personalised information, up-sell and cross-sell, and interactive surveys. This allows Rotterdam Ahoy to keep visitors well informed at all times and communicate last-minute changes directly with all visitors or a segmented target group. And on the other hand, it provide a complete experience and optimise the relationship with the visitor. 

After the ticket purchase, the customer journey for every visitor begins with exclusive content from Richard Krajicek and Esther Vergeer, among others, tennis clinics, meet & greets with your favourite tennis players, to shops and delicious restaurants to experience the tournament carefree and well-prepared. 

Dimitri Bonthuis, Marketing and Communications ABN AMRO Open: "Close helps our fans experience the event even better. With practical information, fun facts and last-minute venue-specific information, we can offer them an optimal experience."

Watch how you can use the Close app successfully to improve the customer journey with hyper-personalised chat and increase interaction with your brand.