Close and Ticketmaster join forces

The linking of both platforms brings the organizer and its visitors closer together. Close and Ticketmaster, the global ticketing leader and one of the largest e-commerce websites, have teamed up to provide Ticketmaster clients with the best digital customer experience.

Thanks to the API link between Close and Ticketmaster, visitors can find all event information in the Close app after purchasing their ticket, as soon as the organiser has chosen it. Relevant content and messages increase engagement before, during and after the event. Think of practical information, such as what time the doors open or where you can best park. Also entertainment, such as exclusive videos, quizzes and merchandise.

Barry de Ruiter, Sr. Director Sales North West Europe Ticketmaster and Killiaan Toorenaar, CEO of Close.

Kiliaan Toorenaar, CEO of Close: “The collaboration with a party like Ticketmaster is of great value. It ensures that we jointly offer the opportunity to approach every visitor with unique and personal information, up- and cross-sell and interactive surveys. This allows visitors to be well informed at all times, and on the other hand to provide a complete experience and optimise the relationship with them.”

‍Barry de Ruiter, Sr. Ticketmaster's Director of Sales North West Europe: '“In addition to the effective way of communicating via e-mail and social media, we would like to give our clients the option of communicating with their visitors via mobile chat messages; before, during and after the event. These can be both service-oriented and commercial messages. Thanks to the collaboration with Close, Ticketmaster also allows to communicate in this way - entirely in the look-and-feel of the event.”