With Close, you increase the turnover of your event

This way, you increase the turnover of your event.

The festival and event industry is a million-dollar market. Yet many festivals are struggling to keep their heads above water. It is therefore crucial to make a good turnover during your event, but how do you do this? By focusing on experience, creative sponsorship, upselling and using the Close app.

The Netherlands has 1115 festivals this year, which attracted just under 20 million visitors. Add to that the continuously increasing number of B2B and B2C events, and you get what Sjoerd Weikamp from media platform on event marketing describes as a “gold mine for organisers and brands”. However, the question is: what is the best way to tap that gold mine? In other words: how do you increase the turnover from events and festivals? Weikamp, who has been active in the industry for years, has an arsenal of tricks to achieve this. He shares his insights in six clear tips.

Tip 1: bet on new media

New media can help increase the turnover from your event. For example, Weikamp itself uses the Close app, a direct communication channel that gives you 10 to 15 extra contact moments before, during and after your event to increase engagement with your customer. Users will find practical information here, such as the options for public transport and the starting times, but also films to increase anticipation.

“The nice thing is that you can also address your visitors personally,” says Weikamp. “For example, you can say: I have a special package ready for you, because I know you come from Doetinchem. Or: because I know you like Mexican music, you get five nachos for the price of three. People like that, and there are enormous opportunities for the market for offering added value and engagement upselling.”